The Right Way to Grow Your Business Using this Powerful Brand, Audience and Content-Marketing Tool
We have been talking lately about how to boost your business marketing with Instagram. Contrary to exactly what many people still believe, Instagram isn’t only a fun app where you can post meals, holiday and family pics.
Instagram has become a powerful brand-building, audience-building plus content-marketing tool for businesses. It offers over 200 million active monthly members sharing 60 million pictures and 1 . 6 billion likes per day.
A note of caution: there are plenty of people out there who promise to grow your Instagram followers by the thousands, but be careful. Most of them use fake accounts developed by bots to inflate your amounts.
These types of followers have zero value. In fact , they can even be harmful, wanting to steal your password or even photos or infect you using a virus.
According to the data security business Imperva, these bad bots take into account 28. 9 per cent of bots on Instagram.
The best way to build your Instagram followers is by being authentic for your brand and your audience.
Here are several tips to help you get real Instagram followers:
1 . Tell a Story with Hashtags
It’s great to use your business name as a hashtag, but you need to believe beyond that.
If you want to use your Instagram posts to get followers, use other hashtags that tell the story from the image you’re sharing. You want to start a conversation when you’re sharing posts regarding things like:
᾿ Marketing promotions
᾿ Product roll-outs
A good example of a brand who does this properly is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to get together and share their chips, and also to utilize the hashtag when they share photos of the meetups.
By using engaging, relevant hashtags, you can be discovered in Instagram searches plus hopefully build up followers on Instagram.
2 . Get Creative
Instagram is all about photos, so many people think of the caption as an afterthought.
Don’t neglect the image caption! You can generate engagement and market sharing by using descriptive words that will engage, inspire and entertain your own followers.
Here are some ideas to help you develop followers on Instagram with your articles:
᾿ Use questions in your caption. Write your question at the beginning of the particular post so that people see it very first.
᾿ Get personal with your write-up. Tell a story about yourself, or how your product helped or even inspired someone else.
᾿ Ask people to tag others. Asking people to tag three of their best friends or marking someone they are grateful for brings other potential followers into the formula.
A great example of a brand that does personal posts well is the @NatGeo Instagram account.
They create breathtaking Instagram Stories with informative captions to educate the user on the plight associated with animals around the world.
Remember when it comes to using Instagram posts to get followers, is actually all about being authentic. Don’t use questions in every single post or tell a personal story that isn’t genuine.
a few. Go Local
One of the best ways to build your Instagram followers is to get to know your own neighbours!
Whether you’re creating Instagram ads or want to promote your occasion in a specific area, you can see what’s happening near you by going to the search page and clicking on the Places tabs.
Type in the location to see the geotagged content for that area. Then visit related and recent tagged posts — not those of competing businesses, obviously – and leave a comment or even an emoji and follow the person if you like what you see. Ideally, this will be the start of an organic interaction.
For example , if you offer life coaching solutions, you could type in your location followed by “entrepreneurs. ” Local entrepreneurs may be looking for more work and life balance or help with life goals or career challenges.
Similarly, if you have a physical location that people have examined into on Instagram, comment on these posters’ pictures to make sure they’re conscious of your Instagram presence, and then follow them.
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These are some of the best ways to construct Instagram followers the right way: no bots, no shortcuts, just tried and true ways to engage with your audience and turn all of them into followers!
Susan Friesen, creator of the award-winning web development and digital marketing firm eVision Mass media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who have trouble with having the lack of knowledge, skill and support needed to create their online business presence.