A few just start off by saying that you MUST have a website. No ifs, ands, or even buts. Without one, your prospects will not perceive you as a professional.
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Plus, you are missing out on so many possible sales and marketing opportunities if you don’t have a website.
A website is one of the most powerful marketing and advertising tools that you can implement. You can update it immediately; it is unique for your business; it can be seen by thousands of people who are searching for EXACTLY what you have to offer; and yes it works as your sales force 24/7. Plus, it can be expanded and changed as time passes.
A website is a crucial marketing tool that may do the following for your business:
-Increase your visibility and credibility.
-Provide instant information and answers to your prospects’ questions.
-Show your prospective customers that “I know how you feel. inch
-Allow your prospects and clients the ability to see the full spectrum of the services/products.
-Give your site visitors a taste of your personality – you might be already building a relationship with them before you ever talk to them!
-Tie collectively all of your other marketing efforts.
-Offer a storefront to sell your info products including reports, books, tele-classes, e-courses, and digital videos.
-Expand your geographic reach to a much broader audience.
-Provide a place for referrers to send their friends and associates.
-Decrease the length of your sales cycle because by the time your prospects call a person, they have had an opportunity to learn about your business online.
Ask yourself a question, “If your website were a salesperson, would you fireplace him or her? ” If the answer is “yes, ” well… we have some work to do!
Don’t try to design your own website (unless you are an online designer). There is a steep learning contour and you should devote your time to revenue-making activities. And unless you have a background in web design, your site will look like A PERSON designed it.
When you hire company to design your website, make sure you find an company that understands marketing, too. There are some web designers who can make your site look pretty, but it may not be efficient as a sales tool. You want a team who can make your site easy to navigate with a compelling design AND works for you to sell your services and products.
Key web pages for your website includes:
-Home web page: Your home page is the most important page — this is what people will see first. This must be a page that operates as a Sales Letter that explains what you offer, how you will solve your prospects’ problems, and what action you want your website visitors to take.
-About: About you, your business, your staff, corporation history, and philosophy. You can describe how you work and your approach.
-Services/Products: This is a place where your site website visitors can go to find out more about what you are selling.
-Contact: Provide a place to give your get in touch with information. Make it as easy as possible for people to get in touch with you.
-Other Key Pages: Other pages could include Clients (list of your customers), Case Studies (demonstrates who you have helped plus how), Testimonials (your customers’ raving reviews), Resources (things that your prospects and customers may find helpful.
People don’t read websites like these people read a newspaper or guide. Instead they scan until they find a link that looks fascinating and then they click on it. Therefore it is crucial that you make your website pages convincing and make it obvious what an individual is supposed to do next. For example , “Purchase now” or “Read more. ”
On your homepage, start with a persuasive headline that speaks directly to your target audience. Next, create a series of “pull” marketing questions or statements for the home page. These are problem-oriented – your own prospects should be able to read these and answer, “Yes! ”
Then, tell your site visitors that they have a way out. Clarify exactly what your prospects can do to resolve these problems you’ve just organized. Always provide a call to action. Be sure to explain EXACTLY what you want your visitors to do. For example, you may want to get them to subscribe to your ezine, go to a specific page, or to register for a seminar.
In your website, make sure to include pages in your website that provide a comprehensive explanation of your services, products, or programs. Be sure to give site visitors information about you and your staff, your customers, the way you work, and be sire to include testimonials. I also recommend that you provide a way to capture the names of your prospective customers. There are many effective online tools to get this done. Otherwise, they can move on and you may never ever hear from them again. So , provide a free report and/or an newsletter in exchange for your visitors’ contact details.
ACTION ITEM: Do you have a website currently? If you don’t yet have a website, so what can you do to build an online presence? What web pages will you include? If you already have an internet site, is it working for you? What can you do to your current website to improve its promoting power? What areas can you increase your website (or plan for a new site) to enhance its stickiness – how will you keep people coming back? Get started right now as it can often take weeks or months to overhaul a website to be able to a super selling machine.