Did you know? Shouldn’t you know? Shouldn’t you end up being ranked for these keywords?
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Here is a few information that is readily available that many associated with you in the diamond niche probably never researched.
Using the Google Key phrase tool, I research several keywords but none more important for this specialized niche than buying and selling of diamonds such as, sell diamonds, buy loose gemstones, diamond buyers and buy diamonds on-line, to name a few I found in my study.
Why are these keywords so important?
1 ) They are long tail keywords, which simply means the longer the search term the more serious the searcher is definitely. Amazon. com makes most of their particular sales based on long tail keywords. So its not worth your time to try to rank for the keyword expensive diamonds because its too general plus would be too difficult to target intended for rank even though it gets a significant quantity of traffic. But buy diamonds on the internet. Now that’s a completely different animal.
2 . Many of the keywords that I listed has the term buy in the phrase. I’m sure you see the logic of how serious of a potential buyer searcher when they type in the phrase buy diamond jewelry online. This is known as a buyer keyword and denotes an extremely serious searcher.
So using the example buy expensive diamonds online, you have combined a purchasers keyword with a long tail key phrase. Now all you’d need to target this keyword is a significant number of monthly searches.
Using the Google key phrase tool to check the traffic for that keyword buy diamonds online:
You will find two sets of data… one is broad which represents searches using any combination of the three words purchase… diamonds… online.
And the other will be the exact searches meaning that ppl lookup using exactly this term… buy diamonds online. When you use exact search results you always get lower lookup volume numbers.
buy gemstones online
High Competition for rank
6, 600 Worldwide monthly lookup volume
2, 400 USA month-to-month search volume
$6. 45 Cost-per-click if you pay AdWords for rank
Exact search volume — This is actually the most correct stat for the keyword buy diamonds online
[buy diamonds online] Exact
1, six hundred World monthly search volume
720 USA monthly search volume
$7. 98 Cost per click
If you were to target this keyword… buy diamonds on the web, then you can see that there isn’t a ton of traffic. Only 720 searches per month on Google. But don’t turn the back on this number because remember the a long tail keyword and its a buyer keyword. Most similar key phrases in other niches do not get this amount of traffic. So really this 720 searches is a lot. Many converting lengthy tail keywords gets less than 10 searches a month. Buy diamonds on-line is a very good keyword to target.
In any case you should understand that if you were to target and rank for this keyword your conversion would probably be in the double digits. You can usually tell how well a keyword converts based on what other companies are paying AdWords in order to rank. You see that businesses are paying out almost $8 per click in order to rank on the first page. A good indication that this keyword is a high converting keyword. For this keywords almost all signs point green to target.
Also as another note AdWords is saying this keyword is very competitive to position for but there are less than 1million sites competing for rank. This means that this keyword is not very competitive at all.
I stuffed a good deal of information in this draft but its all valid and realistically I should not have posted it because we don’t really would like a bunch of businesses targeting what we are targeting but this info has just been sitting there. Info probably easy to find but its how you combine this to find the value.