In the wonderful world of corporate gifts there is never a bad time to award a gift. Whether it’s to enforce your brand or increase your reputation, corporate gifts play an important role in sending out the right information and are an important marketing tool.
This is especially true on Christmas. Christmas is of course the main gift giving occasion of the 12 months and in the corporate world that means presents for staff and customers, but where do you start when it comes to selecting the most appropriate Christmas corporate gifts? Should they be applied as a marketing tool or simply as a prize? And who should receive a Christmas corporate gift?
This guide will try to answer all of your questions.
Who To Buy Gifts For?
One of the biggest questions confronted by companies every Christmas is who to buy gifts for, and the first in line for Christmas business gifts should be regular customers plus staff.
Giving Christmas corporate presents to regular customers is a vital way of showing your gratitude for their business and is an essential way of developing and maintaining a strong working relationship. It is an important way of showing a customer that their business is highly valued and can encourage them to stay with a particular firm rather than take their business somewhere else.
It is also important from a marketing viewpoint. Branded corporate gifts can provide you with an opportunity of getting your logo seen from your customer on a regular basis, providing a strong reminder of your presence. Desk items plus calendars are particularly effective at this particular as it provides your brand with greater visibility, being placed in a prominent position and providing a long term reminder of your brand.
It isn’t simply existing customers who should be receiving these types of gifts. Occasional customers and strong prospects should also be targeted in this way as Christmas gifts provide a solid opportunity to get your brand seen in an unique way. The positive feeling of getting a gift is the same whether you are at the office or at home, so it provides a quite effective way of starting a business relationship.
Things are slightly different when shopping for staff as the motives for buying gifts change. Rather than having marketing and promotional motives, Christmas gifts for staff ought to be to thank and reward them for their efforts during the year. How you go about this really is entirely up to you. Christmas corporate presents could be distributed on an incentive time frame so that they are given more as awards to the highest achievers across the sections. They can also be given to people mounted on various projects to reward the achievements of a particular team. And of course they can be provided to all employees to celebrate the festive season.
The approach you take will depend on your budget and the dimension of the company, but there is no questioning the positive effect on morale and motivation that rewarding staff can have.
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Compensated staff will always be more motivated to achieve success for the company, so efforts must be taken to include the majority of staff in different Christmas corporate gifts. This way it will prevent any potential ill feeling toward people who have been given gifts.
What Xmas Corporate Gifts To Buy?
Again there exists a difference between Christmas corporate presents for staff and Christmas corporate gifts for customers. When there is a marketing and promotional angle to your gifts, practicality is the key. A practical branded gift that will be widely used will provide you with more opportunities for your brand to be seen and noticed. Anything that will sit on a table or be used frequently at work will certainly fulfil this purpose and when it is displaying your brand it will transform your visibility to the people that matter. Table items such as calendars, pens plus desk toys are all effective on this role.
When shopping for employees there is much more freedom with regards to what is suitable. It can be something that is relevant to the organization or to the recipient and as there is absolutely no promotional motive there is no necessity for this to be something practical. A gift using a high perceived value that is nicely presented will make an effective gift to improve morale and motivation, and by using corporate gifts over a bottle of wine or even vouchers will show that believed has gone into the gift. As with most gifts, it is the thought that counts.
When To Start Shopping?
Every year Christmas seems to start earlier and earlier, so when is a good time to start your business Christmas shopping? If you are the type of person who also leaves their Christmas shopping until Christmas Eve then it might be really worth improving your forward planning! There is much more pressure to get it right when buying corporate Christmas gifts so an earlier start is advisable. Corporate Gifts Companies will start their Christmas season from October so there will be lots of options open for the early bird. There will also be plenty of offers on the market to entice the early shoppers to well save money by planning ahead. The busiest time for Christmas business gifts is in November so if you understand what you want then it makes sense to buy early to make sure stock doesn’t run out. If you leave it until December it will be a test of nerve, yet short lead times are available for those who leave it to the last minute.
Despite the economy recovering slowly, times are still hard for many businesses. So can you warrant shopping for Christmas corporate gifts this year? With the potential benefits to your operating relationship with customers and the improvements to staff morale that can arise as a result of using Christmas corporate gifts, the benefits will certainly justify the expense.