Any marketer will be able to tell you the significance associated with display advertising, whether it is used in the trade show, exhibition, fair, roadshow, store or kept next to the cash counter. If properly used, it is one of the best and cheapest forms of advertising that is bang on target and difficult to miss.
The only drawback was the big bulky display hardware and the time and cost this took to set it all up. Everything has changed with the availability of portable display stands. This new lightweight equipment has made this popular form of advertising more cost effective, easy to use, flexible, portable, rapidly deployable and reusable.
Portability in itself is a great benefit. With these lightweight shows, it is possible to quickly move them from one venue to another making it possible for field teams to participate in multiple events in different locations even if there is very little time gap between them. It is not astonishing that such displays usually type part of the essential advertising hardware of most marketing teams.
The low price of these stands has allowed marketing teams in order to deploy them more liberally using the same budget than what was achievable in the days of more expensive and much weightier display hardware. Take a look at some very apparent plus points of these stands.
Advantages Of Portable Display Stands
1- This is light-weight equipment which can be compactly packed, simply stored and transported.
2- Mount and set up is very easy and even a new user will be able to do it.
3- Cost savings on multiple fronts : Low storage costs, zero labour costs and low transportation expenses.
4- They are rugged and durable – They are made to take some amount of rough use. Perfect for frequent utilization and dismantling / assembling cycles.
5- Good quality stands are very well developed using innovative graphic fitting and tensioning systems, which makes sure that the display is perfect each time it is utilized.
6- Flexibility and adaptability : They can be used in many layouts and also have multiple uses giving you a lot of choices when it comes to designing your display region.
7- Re-usability – You can change the graphics, which means the same stands may be used in different situations with different graphics instead of going for entirely different set of shows. This saves you cost and reduces the amount of hardware that you have to store and transport.
8- They occupy less space – Exhibition spaces are often expensive.
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These stands take up minimal floor space thus saving costs and leaving more room for other things in your stall.