Small company marketing using Instagram
Instagram is definitely an online mobile application that is used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has fast become a very popular social media tool. Instagram was originally developed so that people could apply various filters to photographs that they acquired taken on their mobile phones and will allow them to easily upload and share these photos with friends (or account followers) using the Instagram application. Recently video was introduced to Instagram it can now be uploaded, but Instagram video clips are limited to between 3 to 15 seconds long.
Why are companies turning to Instagram?
There are more than three hundred million Instagram users worldwide.
Around 70 million photos are uploaded per day.
The account is ‘free’ to set up so there are low barriers to entry.
It is a medium that allows for easy sharing of articles 24 hours a day.
What sort of success have companies achieved using Instagram?
Businesses such as Levis, L’oreal and hundreds of other people have been able to use the tool to:
To increase awareness of their products and providers.
To increase brand recognition.
To showcase their community and pro bono function to inspire and attract potential customers to engage with their product, service or even brand.
Run successful promotions, competitions and giveaways.
Small Business marketing achievement with Instagram
Instagram appears to be especially popular with product based businesses due to its visual nature. Many businesses that are product based such as clothing, jewelry, make up or even food based company have achieved success using Instagram. This is because the application allows for photos to be posted and shared of people possibly wearing or using these products. For example, a food manufacturer might post photos of someone cooking with, sharing a meal, or entertaining friends using their food products. This success is not unique to big brands as many small businesses have been able to leverage the power of Instagram to engage their clients.
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For example, Melbourne based café The Kettle Black had over 45, 800 followers in March 2016 they have got achieved this through the use of attractive photographs of their food and images of cafe meals that Instagram users will be attracted to, as well as using hashtags that foodies, food bloggers and other Instagram users would be interested in or look for.
Bloggers, social media celebrities and media personalities have amassed a loyal following online with hundreds and sometimes thousands of people following their Instagram accounts. This particular ‘influencer’ group means that there are several eyeballs there ready to see your product or service. The audience has already been built for you. The engagement has already been formed and tapping into this by getting your product published onto their Instagram feed or featured by a blogger or well-known Instagram account holder will help you to grow your audience more quickly. Therefore taking the time to identify key ‘influencers’ in your industry and how you can tap into this is important.
Hashtags : What are they?
How can they be applied to increase business exposure?
I suggest that if you are interested in getting onto Instagram you spend some time up front doing your Hashtag research. Hashtags are tags that you can include a caption of a photo that you upload. To create a hashtag you need to use the # symbol at the front of the tag and then add a keyword or various keywords without spaces after the hash symbol. For example , you might post a product image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You may already be familiar with hashtags because they are also popular on Twitter but if you are not take a look online to see a few examples of how they are being used. The purpose of the particular hashtag is to tag your picture to a subject or topic classification that is ‘searchable’ or ‘popular’ upon Instagram.
No spaces within your hashtags
No special characters can be used in your hashtags E. g.! @$&
Instagram includes a powerful search feature so if posts are set to ‘public’ you can use hashtags to tag your photos and videos so that the content becomes easier to search and becomes more obtainable to the public. That means when someone runs a search and is exploring that ‘search term’ your content may be found out which leads to more people discovering about your business or brand.
Several hashtags are very popular so it’s crucial to identify the ones that are most relevant for your industry. The aim of the game is really to get people talking, liking, following and sharing your content. Hashtags help to have the word out if used successfully so take some time to find out how to use these to get the best out of your content.