Will it make sense for a new artist breaking into the music industry – to create homemade videos of their band and their particular songs and post them online? Interestingly enough, there have been many celebrities born on YouTube, and you can expect this to continue. Occasionally, these songs proceed viral along with the video, and they bring in a promoter from the music market, to sign up these up-and-coming stars, plus invest marketing dollars to promote them to the next level of stardom.
Now then, does this mean that anyone who places lots of YouTube videos up of their band is sure to go viral, plus establish a following of loyal enthusiasts to their music? Absolutely not, the chances are very slim, but they do exist and it is an additional avenue these new artists can try to get well known, and enter the music industry. In fact , there are now buzz marketing firms which will help a new music group get going on the social networks, and work to get their videos in front of thousands and thousands of Facebook friends, who may then again tweet about the new band.
No one knows for sure how these types of social networks will evolve and how they are going to help the music industry, or harm it. Many believe that with the unlawful downloading of songs online, this meant the end of the music business, but this may only be the beginning as the industry adjusts to the new norm. Whether the industry decides in order to adapt, or sue those who perform illegal downloading, you can expect that these less than ethical downloads, and the viral on the internet YouTube videos will continue for quite a while in the future.
The Chinese have an interesting proverb and curse; “May you reside in interesting times, ” and let’s not forget that the symbol intended for crisis in the Chinese language is also one with the symbol for opportunity, and they are interchangeable. Perhaps the music industry needs to consider all this, learn to go with the particular flow, and to kayak down the roaring river to greater future income.
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